This question has been asked many times before and now we'll ask it again: Why doesn't Hollywood take more chances with original ideas? The easy answer is fear. Millions of dollars are invested in films and there's a palpable anxiety around sending something new and different, for, if it's rejected, a lot of money could be lost. However, movies like The Matrix, Napoleon Dynamite, and There's Something About Mary certainly brought some new ideas to the screen and became hits. Still, Hollywood chooses to play it safe, sticking to old formulas. Therefore, it's only more frustrating when a somewhat unique movie like Every Day is released and goes virtually ignored.

Rhiannon's (Angourie Rice) life isn't going so great. Her boyfriend, Justin (Justice Smith), ignores her most of the time. Her mother is overworked, as her father doesn't work due to his bipolar disorder. Her sister, Jolene (Debby Ryan), is a ball of anger. However, things take a turn for the better when Justin suggests that they play hooky from school. They spend the day together and, for the first time, Rhiannon sees a sensitive side of Justin and she really opens up to him. The only problem is that, the next day, Justin is back to being his old self, and claims that he doesn't remember the day. Rhiannon then meets Amy (Jeni Ross), a new girl at school who is particularly inquisitive and at a party, she meets Nathan (Lucas Jade Zumann), a nice boy who's a great dancer. These strange encounters all begin to form a pattern when Rhiannon learns that all of these people were actually "A", a being who inhabits a new body everyday. At first, Rhiannon refuses to believe this, but when the evidence becomes irrefutable, she wants to know about this strange person.

Going into Every Day, I knew very little about the film, as I don't recall seeing any advertising for it. The film had opened on nearly 1700 screens, but only managed to be #9 its opening week, falling to #26 two weeks after that. Based on my limited knowledge, I assumed that this was just another teenage romance. Therefore, I was very surprised to find that this is basically a fantasy/science-fiction film. Yes, the teenage romance angle is still very much there, but Jesse Andrews script, based on the novel by David Levithan, delivers some much-needed life to the genre here.

Yes, this is basically a weird version of the show Quantum Leap, but the mash-up with the romantic-drama genre actually works. Essentially, the fantasy angle rescues the film from being melodramatic. This could have easily focused solely on Rhiannon and her issues. Not only would that have been wholly unoriginal, it would have been depressing as well. The introduction of "A" brings several more levels to the story. We get to see how "A" not only struggles with this weird ability, but how they get to see the world through different eyes on a daily basis. Consequently, this allows Rhiannon to be exposed to many various people and situations. Yes, they are all "A" inside, but everyday with "A" brings a new kind of adventure. And this allows Rhiannon to gain perspective on her life, most notably her relationships with Justin and her father.

In the end, the diverse nature of Every Day allows the film to work on many levels. Rhiannon could have easily been an unlikable character and her issues could have made her some whiny. But, her interactions with "A" gives the movie a much needed depth and while it's completely unrealistic, it allows Rhiannon to grow in a believable way. The film has also made the wise decision of making "A" likeable, no matter what form they are in. So, as Rhiannon begins to feel closer to this being, we do as well. All of this leads to the question, why was this movie virtually ignored? Again, the lack of advertising certainly didn't help. I can see how those members of the target audience who have no whimsy may not get this movie, but I think that most teens would appreciate the semi-realistic portrayal of adolescent life. And, I believe that most audience members will appreciate how this movie tries to do something different and is able to maintain a positive outlook on life, even when everything isn't perfect.

Every Day has convinced me that everyone around me is not who they appear to be on Blu-ray Disc courtesy of Warner Bros. Home Entertainment. The film has been letterboxed at 2.35:1 and the Disc contains an AVC 1080p HD transfer which runs at an average of 33 Mbps. The image is very sharp and clear, showing no overt grain and no defects from the source materials. The colors look very good and the image is never overly dark or bright. The level of detail is very good and the depth works well. The Disc carries a DTS-HD Master Audio 5.1 track which runs at 48 kHz and an average of 4.0 Mbps. The track provides clear dialogue and sound effects. Being a drama, we don't get a lot of dynamic audio effects here, but the music and sound effects never drown out the dialogue. There are a few moments in the school where we hear sounds coming from offscreen through the rear and front channels.

The Every Day Blu-ray Disc contains a few extra features. "Love is Love" (1 minute) is a quick segment which has the actors talking about how love is portrayed in the film. "Every Day People" (2 minutes) is another short piece which has the actors describing their characters. "An A By Any Other Name" (2 minutes) continues the trend of brief pieces as it gives an overview of the film's story and themes. "Book to Film Adaptation" (2 minutes) has comments from Author David Levithan and Director Michael Sucsy who talk about how the material was approached. The Disc contains sixteen DELETED SCENES which run about 20 minutes.